Data & Analytics Blog

Local businesses have tight marketing budgets—that’s why it’s important to squeeze every last dime of value out of your marketing efforts. Here’s how to make your marketing more accountable by implementing a lead tracking program in your business.

Offline or traditional marketing campaigns (like direct mail) can be tracked using a number of tools and techniques. Here’s a few ideas on how you can make your offline marketing more accountable, improve your results, and gain valuable insight into what works and what doesn’t.

Google Tag Manager (GTM) enables you to quickly and easily configure dynamic remarketing for AdWords using the data layer variables. Here’s a step by step guide on how to get things set up so you can drive more conversions with remarketing.

Every client we’ve ever worked with has had problems with their Google Analytics configuration. Don’t use bad data to make critical business decisions—read this article and learn how to audit your Google Analytics account and avoid the most common errors we’ve seen.

UTM codes allow you to append data to you analytics software. In this article we’ll show you why you should utilize UTM parameters to track your marketing campaign performance within Google’s Universal Analytics.

First party data, second party data, third party data…What does it all mean? And how can it drive results for your business? In this article we’ll show you how to use n-party data to optimize and improve your existing marketing campaigns.