How to Configure Google Analytics the Right Way

Why Local Businesses Need To Track Their Web Leads

Local businesses have tight marketing budgets—that’s why it’s important to squeeze every last dime of value out of your marketing efforts. Here’s how to make your marketing more accountable by implementing a lead tracking….

Here’s How You Can Track Your Offline Marketing Campaigns (and what metrics to use)

Offline or traditional marketing campaigns (like direct mail) can be tracked using a number of tools and techniques. Here’s a few ideas on how you can make your offline marketing more accountable, improve your….

How to Setup Dynamic Remarketing Using Data Layer Variables in GTM

Google Tag Manager (GTM) enables you to quickly and easily configure dynamic remarketing for AdWords using the data layer variables. Here’s a step by step guide on how to get things set up so….