Here’s How You Can Track Your Offline Marketing Campaigns (and what metrics to use)

Why Local Businesses Need To Track Their Web Leads

Local businesses have tight marketing budgets—that’s why it’s important to squeeze every last dime of value out of your marketing efforts. Here’s how to make your marketing more accountable by implementing a lead tracking….

How to Setup Dynamic Remarketing Using Data Layer Variables in GTM

Google Tag Manager (GTM) enables you to quickly and easily configure dynamic remarketing for AdWords using the data layer variables. Here’s a step by step guide on how to get things set up so….

How to Configure Google Analytics the Right Way

Every client we’ve ever worked with has had problems with their Google Analytics configuration. Don’t use bad data to make critical business decisions—read this article and learn how to audit your Google Analytics account….