Marketing Blog

Do you invest in AdWords, Bing, or other forms of pay-per-click marketing? Here’s five quick and easy ways to improve ROI, decrease costs, and generate more leads.

When deciding on a startup idea consider the impact of the choice you make—will you be harvesting demand or tasked with creating demand for a problem your market didn’t know it had.

Email marketing is still one of the best ways to communicate with your customers or reach out to prospects. These 4 principles will help lay the foundation for your success in email marketing.

If you want your website to produce cash you need a cohesive strategy, here’s seven strategies you can implement to improve your website and make more money.

Small business operate on tight budgets. When it comes to marketing every dollar counts. Don’t make these marketing mistakes in your small business.

If you’re pursuing an organic traffic acquisition strategy for your startup the first step to SEO success is building a solid footprint on platforms around the web—here’s why.

Facebook ads could be your most profitable acquisition channel—or a complete waste of time and money. Here’s one quick lesson I learned from a client that burned $10,000 on Facebook.

Customer acquisition isn’t the only objective you should focus on—don’t ignore the potential revenue generated by cross-sells, up-sells, referrals, and improvements in retention. In other words—think about your existing customers first.

If you run a local business or operate in a local service area, it’s important that you understand how your customers use the internet to find your business.