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LTV:CAC
The lifetime value to customer acquisition cost is a fundamental ratio that indicates whether a demand generat …
Revenue Per Employee
Revenue per employee is an indication of the value created by the organization and the efficacy of the busines …
Life Time Value (LTV)
Lifetime value can be a misleading metric depending on how you calculate it.
Customer Acquisition Cost (CAC)
The cost to acquire a single customer is used to determine the profitability and scalability of a demand gener …
Gross Churn
Gross churn or retention indicates your company’s and products ability to retain users. It also informs acquis …
Monthly Recurring Revenue (MRR)
Monthly recurring revenue or MRR is a simple way to gauge the cash flow of a company. Companies with growing M …
Average Revenue Per User (ARPU)
Average Revenue Per User is a metric used to optimize acquisition campaigns, determine user profitability and …
Net Promoter Score
CPM
Cost-Per-Thousand views. Commonly used in the display, PPC, retargeting and other performance marketing channe …
Customer Acquisition Cost (CAC) is an important marketing metric and ratio that’s commonly used in digital mar …
Customer Lifetime Value (CLTV)
Customer lifetime value is a complex metrics that’s commonly oversimplified to give a ballpark estimate of the …
Return on Investment (ROI)
Return on investment, or more commonly ROI, is a measure of the return generated by a specific investment. ROI …
Return on Ad Spend
Return on Ad Spend is a digital marketing metric commonly used to measure the profitability and success of an …
Average Pageviews Per Session
The average number of pageviews the typical user views per session. Hard to track this metric across platforms …
Lead to SQL Rate
Your lead to sales-qualified-lead rate is crucial to help you judge the overall quality of your upstream deman …
Conversion Rate
Conversion rates need context. Ensure that you examine your aggregate, site-wide conversion rate first. Then c …