The first few weeks of a customer’s engagement with your organization should blow them away. We like to design and implement automated new customer welcome sequences that utilize marketing automation and multiple channels to overcome buyer’s remorse, build trust, improve retention (or decrease churn) and increase the possibility of referrals later on in the relationship. New customer welcome sequences take many forms depending on your business vertical, your customer preferences, and the price point of your products and services. For some businesses a simple email sequence and a hand written thank you note might be perfect. For companies that sell high value products and services our clients choose to invest in more creative welcome sequences. The goal of the welcome sequence is to delight your customer so much that they tell their friends about you and become loyal to your business.