Need help with a new marketing initiative or want to breath life into an old campaign? Complete the form below and we'll get back to you within 24 hours.
If you sell a SaaS subscription product with multiple customer tiers and product options you should consider using the price anchoring tactic. Price anchoring is when you choose one product package and set the price much higher than the other options. This higher price anchors the value of your product—making your prospect more likely to associate your product with higher value products, and making the cheaper options appear relatively low cost in comparison to the higher priced options. Testing product pricing, positioning, and UX copy is absolutely crucial for SaaS companies.