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Take your retargeting efforts to the next level by using data informed micro segments. Micro segments are small cohorts of your target market that have a unique need, commonality or point-of-view. By utilizing the segmentation capabilities of most retargeting platforms you can construct a more compelling and performant marketing campaign that speaks to the unique needs of your micro segments. Micro segments also improves campaign performance by increasing CTRs (click through rates), decreasing CPMs (cost per thousand views), and improving conversion rates.